After completing a 5 week branding project, I am exhausted. As the weeks went by the project progressively ate up all my energy and ultimately has led to this sort of burnout. Whilst completing the project, my motivation was driven only by myself and wanting to make visually 'cool' things. With the inability of studio sessions, constant feedback and tech support, it was difficult, but I am proud of what I made (can be seen in the next post).
We now have a week off, and although I am mainly relaxing, I thought it would be good to make a blog post. It has been hard constructing this post or even choosing what subject to focus on/ look at - as there lots to write about, but its hard to want to. Whilst searching for things I came across this Creative Boom article looking at 'My Little Friend'.
My Little Friend is a virtual character and explores the 'culture of digital pets and fictional characters' and aims to 'connect this trend to art, tech, AI and smart entertainment'. It was inspired by characters like Hello Kitty and Gudetama.
The reason I am deciding to write about it is because the cute, light-hearted character with its bulbous eyes and blush cheeks seems sweet and comforting. Mainly focusing on the character itself, I can imagine it being easy to market and a lovable friend by all. The little guy can be accessed through an Instagram filter and online exhibition, and I wouldn't be surprised if people really liked it,